Thursday, 19 April 2012

POP-UP BUSINESS PARK_taller Koehler + Krahe_20 y 21.04

PHASE I | UCJC | MADRID | 20-21 APRIL 2012

The sudden fall of capital based urban development has placed a huge interrogation mark over the making of the city as a top down induced process. The usual cluster of public and private representatives that were traditionally responsible for its development freezes assumes an expecting role that gives an opportunity for micro-scale agents to take action.

What does public space stand for in the present context of global societies and economic recession? The space for friction par excellence, for interchange and interaction, embraces a chance to ease the gap between a cold ‘coexistence’ and a more desirable ‘conviviality’. As a counterpart of the public realm, collective space sets the basis for crowd-built experience: the rise of bottom up based city opens its codes to user-generated initiatives.

Workshop proposal: each student proposes a concept for a small program to stay for 10-15 years in the ‘yellow cross’, especially focusing on the square in front of the station (250 meter by 50 meter). Together, all the programs form a small pop-up village, built up of events, pop-up pavilions and mobile units. The result is uncertain, collaboration and communication is thus essential. The pop-up park serves as a new heart of the Sloterdijk Area, provides train and bus passengers with transit services and becomes a tourist attraction in the region of Amsterdam.

We challenge students to propose new types of programs and activities and design a functional form of shelter for them. Each group of students must develop the design of one unit. Placed together all the units form a complex landscape. The project will be presented to the businesses in the area and the municipality and urban designers involved.

Criteria is that the proposed program / event should:
1. provide a new service to flows of transit passengers of Sloterdijk station
2. provide a new service to the employees surrounding offices of surrounding office workers
3. respond to its surrounding: constantly changing system of informal activities, called ‘pop-up business park’
4. be mobile, in order to move in time, as part of an organic growth process

Phase 1: for first session in Madrid we propose to research with the students possible pop-up programs based on a reading of the area, study of reference projects and conceptual brain power. You can prepare the workshop by presenting reference projects of temporary settlements of all kinds, in Spain or elsewhere. Each group of students produces a design for a self chosen program, or for one of the programs we provide.

Phase 2: the weekend in may in Amsterdam, each student visits the site and adapts or develops their individual design projects and produces a model 1:50 or 1:20. Placed together, the models will form a fantastic complex structure, in which the in-between space becomes relevant and different configurations can be tested. We will probably work on site in the top floor of one of the office towers (with a fantastic view). We close the workshop with a presentation and discussion with the stakeholders of the city municipality
and some funky architects like Space and Matter and Delva Landscape Architects, and Joris Weits from West 8 and consultants/planners like Interregion group. Presentation location to bed decided.

Friday 20th April
15.30h presentation Marc Koehler
16.25h groups
16.45h work session I
18.00h review
19.00h work session II
20.00h end session

Saturday 21st April
10.00h presentation Enrique Krahe
10.45h work session III
13.15h review
14.00h work session IV
16.00h final review phase I
17.00h end session

hosted by Marc Koehler, Enrique Krahe, Richard Bredewold and Roderick van Klink

No comments:

Post a Comment